🛠️ 1. Connecting Your WhatsApp Business Account
You must have a verified Facebook Business Manager account to connect WhatsApp to the platform. This enables two-way messaging and automation integration.
Step-by-Step Connection
- Go to Settings > Integrations > WhatsApp.
- Click Connect and follow the guided setup steps through Facebook Business Manager. This process involves logging into Meta (Facebook).
- Select your existing Facebook Business Account and the designated WhatsApp Business Account (WABA).
- Ensure your display name, business profile, and template messages are approved by WhatsApp for full functionality.
🚨 2. Compliance Requirements for Messaging
Due to Meta's strict policies, all outbound business-initiated messages must adhere to specific template and timing requirements.
Template Messaging and Timing
- Pre-approved Templates: All initial messages sent via WhatsApp (business-initiated) must use a pre-approved template message to comply with Meta's policies.
- Creating Templates: You must create and submit new templates in your Facebook Business Manager dashboard before you can use them in Velocity360 campaigns.
- 24-Hour Window: Once a client messages you, you have a 24-hour window to reply freely (non-templated) in response. After 24 hours of inactivity, you must use a pre-approved template to re-engage the conversation.
Important Compliance Note:
Failure to use approved templates outside the 24-hour service window can result in messaging limitations or account suspension by WhatsApp/Meta. Always check your template status.
Created/Updated Date 11/05/25 User Gemini