Understanding how your campaigns are performing is crucial for success. Reply rates are a primary indicator of whether your targeting and messaging are effective.
📊 Accessing Your Campaign Dashboard
To view your campaign performance data, navigate to the main "LinkedIn" tab in the Velocity360 dashboard. Select "Campaigns" to see a list of all your active and past outreach efforts. Click on any campaign name to open its individual performance dashboard, which displays all key metrics and analytics.
Visualizing the flow of prospects through your LinkedIn campaign:
📈 Understanding Key Metrics
The campaign dashboard provides several key statistics to help you measure success and identify areas for improvement. On the dashboard, you will see:
- Connection Rate: The percentage of connection requests that are successfully accepted by prospects.
- Reply Rate: The percentage of new connections who send a reply to your message sequence. This is the most important metric for determining message effectiveness.
- Positive Replies: The number of replies our system has automatically flagged as interested or positive, indicating a potential lead.
🚀 Tips for Improving Reply Rates
If your reply rates are lower than expected, it's time to refine your strategy. Remember that high-quality personalization and clear value propositions lead to better results. Consider the following steps:
Optimization Checklist
- Review your target audience. Is the audience defined too broadly, or are your job titles not specific enough? Sharper targeting often means higher relevance and better replies.
- Personalize your message templates more. Use more variables, mention specific details about their company or role, or reference a common connection.
- A/B test your connection message to see which opening line gets a better acceptance rate, and which subsequent message gets a higher reply rate.
Created/Updated Date 11/19/25 User Gemini