Analyzing Reply Rates

📊 Accessing Your Campaign Dashboard

To view your campaign performance data, navigate to the main "LinkedIn" tab in the Velocity360 dashboard. Select "Campaigns" to see a list of all your active and past outreach efforts. Click on any campaign name to open its individual performance dashboard, which displays all key metrics and analytics.

🎥 LinkedIn Lead Gen Analytics

Watch this step-by-step guide on how to navigate the analytics dashboard and understand your lead generation data.

📈 Understanding Key Metrics

The campaign dashboard provides several key statistics to help you measure success and identify areas for improvement. On the dashboard, you will see:

• Connection Rate: The percentage of connection requests that are successfully accepted by prospects.
• Reply Rate: The percentage of new connections who send a reply to your message sequence. This is the most important metric for determining message effectiveness.
• Positive Replies: The number of replies our system has automatically flagged as interested or positive, indicating a potential lead.

🚀 Tips for Improving Reply Rates

If your reply rates are lower than expected, it's time to refine your strategy. Remember that high-quality personalization and clear value propositions lead to better results. Consider the following steps:

Optimization Checklist

• Review your target audience. Is the audience defined too broadly, or are your job titles not specific enough? Sharper targeting often means higher relevance and better replies.
• Personalize your message templates more. Use more variables, mention specific details about their company or role, or reference a common connection.
• A/B test your connection message to see which opening line gets a better acceptance rate, and which subsequent message gets a higher reply rate.

📂 5. Exporting Prospect Data

Need to analyze your data outside of Velocity360? You can easily export your prospect lists and campaign data as a CSV file. Follow this guide to learn how.