📖 1. What are Email Campaigns?
The Email Campaigns tool allows you to design, send, and track bulk emails to your contact lists. It's perfect for newsletters, promotional offers, announcements, and nurturing leads. You can manage your subscriber lists, build beautiful emails with a drag-and-drop editor, and see detailed analytics on who opened and clicked your links.
⭐ 2. Key Features
- Drag-and-Drop Builder: Create professional, responsive emails without any code.
- Audience Segmentation: Send targeted messages by filtering contacts based on tags, list membership, or custom fields.
- A/B Testing: Test different subject lines or content to see what performs best.
- Detailed Analytics: Track open rates, click-through rates, unsubscribes, and more for every send.
- Personalization: Use custom fields (like
{{contact.first_name}}) to personalize your emails for each recipient.
🚀 3. How to Create a Campaign
- Navigate to Marketing > Email Campaigns.
- Click the "New Campaign" button in the top right.
- Setup: Give your campaign a name, write a compelling subject line, and choose your "From" name and email.
- Audience: Select the contact list or smart list you want to send to.
- Design: Choose a template or build your email from scratch using the drag-and-drop editor.
- Review & Send: Review all your settings, send a test email to yourself, and then schedule it or send it immediately.
❓ 4. Frequently Asked Questions (FAQ)
Can I use contacts from the main CRM?
Yes! The Email Campaigns tool is fully integrated with your CRM. You can create "Smart Lists" based on any criteria in your CRM (like "all contacts tagged 'New Lead'") and send campaigns directly to them.
How do I avoid the spam folder?
Ensure all contacts have opted-in to receive your emails. Always include a clear unsubscribe link (our templates add this automatically). Avoid "spammy" subject lines (e.g., all caps, excessive "!!!"). Authenticating your sending domain is also highly recommended.
Created/Updated Date 11/05/25 User Gemini