📖 1. What is the Ad Manager?
The Ad Manager is a unified dashboard that pulls in data from your various ad platforms. Instead of logging into Facebook Ads, Google Ads, and TikTok Ads separately, you can connect your accounts to Velocity360 and see all your key performance indicators (KPIs) in one report.
The real power comes from connecting your ad data to your CRM data. This allows you to see not just clicks and impressions, but also how many leads, sales, and how much revenue each campaign is *actually* generating.
⭐ 2. Key Features
- Unified Dashboard: See your total ad spend, impressions, clicks, and conversions across all platforms.
- Platform Integration: Connect to Facebook Ads, Instagram Ads, Google Ads, and TikTok Ads.
- ROI Tracking: Compare your ad spend from a campaign to the sales revenue it generated in your CRM.
- Lead Attribution: See exactly which ad campaign brought in a specific lead.
🚀 3. How to Connect an Ad Account
- Navigate to Marketing > Ad Manager.
- Click on the platform you wish to connect (e.g., "Facebook").
- Follow the on-screen prompts to log in to your ad account and authorize Velocity360.
- Select the specific ad account(s) you want to track.
- Your data will begin importing and may take a few minutes to appear on the dashboard.
💡 4. Understanding the Dashboard
Once your accounts are connected, the dashboard will show you several key metrics:
- Impressions: The total number of times your ads were shown.
- Clicks: The total number of clicks on your ads.
- Spend: The total amount of money spent on your ads.
- Leads: The number of new contacts generated in your CRM attributed to your ads.
- Sales: The number of sales/won opportunities attributed to your ads.
- ROI (Return on Investment): A calculation of your total revenue from ads versus your total ad spend.
Created/Updated Date 11/05/25 User Gemini