➕ 2. Creating a New Tag
Step 4 – Click '+ New Tag'
On the right side of the main Tags page, click the prominent + New Tag button to open the creation modal.
Image: Location of the New Tag button.
Step 5 – Name and Create the Tag
In the popup window, decide on a descriptive name for your tag (e.g., 'Lead-High-Value', 'Customer-Tier-A', 'Event-Attendee-2025'). Once entered, click the Create button at the bottom of the modal to finalize the new tag.
Image: Creating a new tag with a broad name/topic.
✍️ 3. Applying and Editing Tags
Step 6 – Applying Tags to Contacts
Once created, your new tag can be applied manually to individual contacts or automatically through Workflows and Bulk Actions. Tags are key to segmenting your audience for targeted campaigns.
Best Practice Tip:
Keep your tag structure organized. Avoid creating duplicate or overly similar tags, as this can make your automation and reporting complicated.
Step 7 – Editing or Deleting Existing Tags
To manage existing tags, return to the Tags list in Settings. You can click on any tag name to rename it, or use the corresponding action menu (often three dots ...) to access options like editing or deleting the tag. Deleting a tag will remove it from all associated contacts.
Created/Updated Date 12/05/25 User Gemini