Campaign Setup Guide

🏷️ Step 1: Naming Your Campaign

A clear and descriptive name is essential for tracking and organizing your outreach efforts. This helps you quickly identify your campaign later, especially when managing multiple campaigns simultaneously.

Best Practices for Naming

We recommend a format like [Target Audience] - [Offer] - [Date] for consistency and easy filtering. For example: CEOs-SaaS-Q4-2025 or Marketing Directors-FreeAudit-Jan26.

🎯 Step 2: Defining Your Target Audience

The power of a LinkedIn campaign lies in precise targeting. Velocity360 allows you to define your ideal customer profile (ICP) using detailed criteria you can import directly from Sales Navigator or other sources.

Key Targeting Criteria

You can target based on:

• Job Title: (e.g., "Director of Marketing," "VP of Sales")
• Industry: (e.g., "Software Development," "Financial Services")
• Company Size: (e.g., "501-1000 employees," "Startup")
• Geography: (e.g., "United States," "APAC Region")

✍️ Step 3: Writing Your Message Templates

A well-structured message sequence is key to conversions. Within the campaign builder, you will define the text for your initial connection request message and then set up a timed sequence of automated follow-up messages to nurture new connections.

Message Sequence Structure

Ensure your messages are personalized using Velocity360's variables ({{ FirstName }}, {{ Company }}) and are concise to maximize reply rates. The typical sequence involves 3-5 steps over a period of 10-14 days.

🚀 Step 4: Launching Your Campaign

Once your target audience is defined and your messaging templates are finalized, the final step is to activate your campaign.

Final Checklist Before Launch

1. Review your daily sending limits to ensure compliance with LinkedIn's best practices.
2. Confirm the connection request message is personalized and clear.
3. Test the entire follow-up sequence to prevent errors.
4. Hit 'Launch'. The system will then automatically begin sending connection requests to your target list.

✏️ Step 5: Edit Campaign Details in LinkedIn

If you need to make changes to an active or drafted campaign, follow the steps below to edit campaign details directly within the system.