🚀 1. Getting Started
Workflows allow you to automate communication and administrative tasks. Here is how to begin building one from scratch.
Create a New Workflow
- Navigate to the Automation tab in the left-hand sidebar.
- Ensure you are in the Workflows sub-menu.
- Click the green + Create Workflow button in the top right corner.
- Select Start from Scratch to build a custom flow, or choose a pre-made recipe.
⚡ 2. Select a Trigger
Every workflow needs a "Trigger"—the event that starts the automation sequence.
Common Triggers
Click Add New Workflow Trigger at the top of the builder. You can choose from various events, such as:
- Form Submitted: Runs when a lead fills out a contact form or survey.
- Appointment Status: Runs when a calendar event is booked or confirmed.
- Contact Tag: Runs when a specific tag is applied to a contact manually or by another system.
Note: You can add filters to your trigger (e.g., "Form is: General Inquiry") to ensure the workflow only runs for specific scenarios.
🛠️ 3. Add Actions
Actions are the steps the system performs automatically once the trigger fires.
Defining Your Process
Click the (+) icon below your trigger to add an action. Common actions include:
- Send Email / Send SMS: Automatically communicate with the contact.
- Wait: Add a delay (e.g., "Wait 2 days") before the next step occurs.
- Add Opportunity: Automatically add the contact to a specific stage in your sales pipeline.
- Internal Notification: Send an email or app notification to your team alerting them of the new lead.
✅ 4. Settings & Publish
Finalize your configuration and make your automation live.
Final Steps
- Click Settings at the top of the workflow builder to configure options like "Allow Re-entry" (if you want contacts to be able to go through this workflow multiple times).
- Give your workflow a descriptive name in the top header.
- Toggle the switch from Draft to Publish in the top right corner.
- Click Save to apply your changes.
Pro Tip: Always test your workflow with a test contact before running it for live traffic to ensure all emails and delays work as expected.
📝 5. Creating a Workflow from "Scratch"
Follow this step-by-step guide to build a custom workflow starting with a blank slate.
📄 6. Create Workflow From Templates
Learn how to jumpstart your automation by using one of the pre-built workflow templates.
📋 7. Create a Task Workflow
Follow this interactive guide to learn how to create a specific task workflow.
📞 8. Create an IVR (Phone Tree) Workflow
Learn how to set up an Interactive Voice Response (IVR) system to route incoming calls to the right department or team member.
🔄 9. Transfer Contact Owner
Learn how to automatically transfer contact ownership between team members using workflows.